Business Development professionals are the ambassadors of an organization. They can contribute to the bottom line of the organization by converting queries to sales, besides ensuring that the customer has a satisfying experience. They perform a crucial boundary spanning activity, translating consumer needs into future changes in the organization, and at the same time, marketing the product/services and the organization in itself through their actions. A business development professional must learn to function as an expert who has skills and patience to first identify what the customer really wants and then help him obtain it.
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